Social Media (Study Breaks)
As Editor in Cheif of Study Breaks Magazine, I wore many hats. While guiding interns to social-focused web writing and design content, I also managed and copywrote for our the Instagram, META, Twitter, TikTok, and Pinterest accounts. Instagram turned out to be our strongest audience when I paired our gorgeous illustrations from our design interns with the fascinating features from our writing interns. Over the course of my contract, I was able to monitor and innovate our approach from the account’s original voice to a more personalized experience.
7 FIilms to Catch at SXSW 2024 Social Media Campaign
Social Media (Playwrights Horizons)
During my brief time at Playwrights Horizons, I was able to assist and marketing research for their current and forthcoming productions. Beyond webpage copyediting and management, I crafted some social media content and copy that led to great success in engagement. From profanity research (on unprecedented ground) to spotting and grabbing content with the cheetahlicious featured actor in our ensemble cast, my work with PHNYC pushed me to understand marketing from a brand new perspective.
Sponsorship Deck (SAFILM)
Along with designing the 2024 SAFILM branding and its corresponding Sponsorship Deck, I reworked and wrote the copy for our newest mission statements to further align with our innate and evolving values. The new copy is an attempt at emphasizing our mission and efforts to connect with our San Antonio community of filmmakers and cultural enthusiasts.